Growth service · for paving companies
Lead generation that fills the calendar with real jobs
A slow week should never be a surprise. Paid ads, done right, turn lead flow into a dial you can turn up before the quiet season hits.
What you get
- Google Search and Local Services Ads built around high-intent, high-ticket searches
- Landing pages that match the ad, load fast, and convert the click into a real inquiry
- Call tracking and form tracking so every lead is attributed to the pound that bought it
- Negative keyword discipline so you stop paying for tyre-kickers and renters
- Weekly optimization and a dashboard showing cost per lead and cost per booked job
The quiet season is a planning failure
Most paving firms ride a rollercoaster. Summer is mad, winter is dead, and the difference is left to chance. Paid advertising, run properly, flattens that out. When the schedule looks thin in three weeks, you turn the budget up and the inquiries come. That predictability is the whole point.
The catch is that “run properly” is doing a lot of work in that sentence. Most contractors who tried ads and got burned were burned by a setup that paid for clicks instead of jobs.
Start with the math, then the ad copy
Before a single ad goes live, we model the economics. What does a typical job net you. What close rate do your quotes hit. Work back from that and you get a target cost per lead and a target cost per booked job that keeps you in profit. Everything after that is engineering toward those numbers.
This is the step the cheap agencies skip. They report clicks and impressions because those go up easily and mean nothing. You cannot bank a click-through rate.
Intent is everything
The difference between a profitable paving campaign and a money pit is intent. We target the searches that mean someone is ready to spend, build a landing page that matches the promise of the ad, and load the negative keyword list with everything that wastes money: “free”, “jobs”, “DIY”, “repair my own”.
Local Services Ads go on top where it fits, because the Google Guaranteed badge and pay-per-lead model often produce the cheapest quality calls a paving firm can buy. We handle the verification and dispute the junk leads so you only pay for the real ones.
Tracked to the job, optimized every week
Every lead is tracked to the campaign and the keyword that produced it. Calls recorded, forms tagged, and wherever your process allows, the booked jobs fed back in. That closes the loop, so each week we are cutting the losers and scaling the winners against revenue. Not guessing. Measuring.
How it works
- 01
Model the economics first
If a resin drive nets you three grand, we work back from there to a cost per lead and cost per job that leaves you profitable. The math comes before the ad copy.
- 02
Build for intent
Campaigns target the searches that mean buying, not browsing. Tight ad groups, matching landing pages, location and schedule controls so budget hits when buyers search.
- 03
Track to the booked job
Clicks are noise. We track calls, forms, and where possible the jobs that actually closed, so we optimize toward revenue, not toward a pretty click-through rate.
- 04
Cut, scale, repeat
Kill what loses, pour budget into what wins, and add Local Services Ads for the Google Guaranteed badge that pulls calls straight to your phone.
Questions, answered straight
What is a realistic cost per lead for paving?
It varies by region and service, but for driveway and patio work in the US we typically see qualified leads land somewhere between fifteen and sixty dollars once a campaign is tuned. On a job worth thousands, that math works hard. The number that matters is cost per booked job, and that is what we report.
What are Local Services Ads and should I use them?
Local Services Ads sit above everything else and you pay per lead, not per click, with the Google Guaranteed badge if you pass the background and insurance checks. For paving contractors they are often the cheapest quality lead available. We set up the screening and manage the lead disputes so you are not paying for junk.
Will the leads be any good, or just price shoppers?
Lead quality is a build decision, not luck. Tight intent targeting, honest pricing signals on the landing page, and aggressive negative keywords filter out renters, job hunters, and people wanting a free patch repair. We tune toward the jobs you actually want and starve the ones you do not.
For paving companies
Build a pipeline you can actually predict.
Book a 20-minute growth call. We will look at your numbers and tell you the fastest route to more booked jobs.